G-Star RAW releases interactive RAW Magazine for iPad
11 October —
The G-Star RAW Magazine iPad App brings its users directly into the heart of G-Star’s world, providing easy navigation to review photos and information on the latest G-Star clothing collections and full-screen video from runway shows.
G-Star selected the four winners of their recent 'Raw Reporter' competition on G-Star.com. A Canadian Tweeter, Italian Flickr photographer, American YouTube host and Belgian Fashionblogger on Facebook will be sitting front row at the G-Star runway show at the upcoming New York Fashion Week. Aspiring fashion reporters who didn't win needn't be sad: G-Star will be live streaming it's show on Facebook and their own site.
Denim brand G-Star RAW launched an iPhone app today that helps visitors in NY discover the trendiest hotspots during NYFW. Users are able to add tips at these locations and submit new venues they like. Beside the best bars, restaurants and clubs G-Star aims at a youthful audience of art, design and fashion lovers by also adding relevant architecture, art and store locations.
Entrance to the G-Star show at New York Fashion Week was once only available to A-list celebrities, photographers, journalists and invitees who are now all using social media. G-Star wants to add even more buzz around the show by sending in the most fanatic dedicated social media reporters and fashion bloggers. All of their updates will be recorded on the G-Star website to create live coverage during New York Fashion Week.